In 1999 Don Diva Publishing set out to create a publication with a mission: to provide a raw and uncut look into the phenomenon that has become known as “Street Culture.” From fashion, music, entertainment, relationships and more importantly legal and social issues that affect today's urbanite- Don Diva would encompass all aspects of the urban street lifestyle. 9 years later and Don Diva has accomplished its mission and so much more, evolving into a multimedia enterprise to include web commerce, DVD's, Mixtapes, Books and apparel. Don Diva is not just a magazine it's a lifestyle.   Its readers don't just read it, they believe in it! Don Diva is becoming one of the most recognizable and desirable brands by the trendsetters and image-makers of this world. Don Diva is the most sought after publication by the 18-34 year old demographic. While there are hundreds of magazines vying for this demographic, Don Diva Magazine is the only magazine these readers seek out with a passion that is sometimes unbelievable. • Don Diva Magazine has recently celebrated it's eighth anniversary. Almost half of new magazines don't celebrate their first anniversary, and about 70 percent of those that die don't even make it to a second issue. • Based on the success of the brand, Don Diva Magazine secured a book deal with Time Warner Books and will release their first book 2008. • Don Diva Magazine is being collected- back issues sell for $20. Typical magazines stay around for 30 days while Don Diva is being collected. Once a new reader discovers Don Diva Magazine they “must have” every issue that has been printed previously. • Don Diva is SOLD- OUT. Don Diva's average sell through rate is 70% to 80%. The average sell-through rate for most magazines ranges from 30% to 40%. • Don Diva was the first magazine ever to recognize independent authors and “Street Literature” paving the way for a new genre of millionaires. CHAIN STORE AVAILABILITY • Borders • Barnes and Nobles • Tower Records • Books A Million • Hastings • 7/11 • Various Military Bases DON DIVA WORLDWIDE Don Diva crossed the nations borders in 2005 and has earned worldwide appeal and acclaim through features in several nation and international media outlets in: • The Daily Telegraph U.K. • www.nominimo.com Brazil • Boxer Magazine Turkey • Hong Kong News Hong Kong • Blond Magazine Germany • Rio Journal Rio De Jinero DON DIVA'S NEWSWORTHY Don Diva was featured on several news reports and TV shows: • THE WIRE HBO • American Gangster BET • BET News • Dan Abrams Report MSNBC • Tucker Carlson MSNBC • Fox 5 News • UPN 9 News • The Ultimate Hustler BET • Swapping Spouses FOX 5